Understanding How Much Companies Really Spend on Organic Social Media
Picture this: a couple of friends, Mia and Jordan, hanging out on a Friday night, laughing over a viral video on their phones. “Can you believe this guy? A million views and he’s just dancing,” chuckles Jordan. “He could totally cash in if he added a brand logo,” Mia quips back. As simple as it seems, this conversation leads us into the fascinating world of how companies spend on organic social media.
More Spending on Free Social Media
Why are companies so into this? It’s like the pizza place you follow on Instagram because of their hilarious memes—they didn’t spend much, yet they caught your attention. Turns out, half of the marketing folks out there are planning to amp up their budgets precisely on this kind of organic content. Why? Because it’s a cheap and effective way to make their brands known and achieve their goals without breaking the bank.
What is “Free” Social Media?
Mia shows Jordan a TikTok account selling funky socks, loaded with videos that don’t scream advertisements but feel like any other fun content you’d swipe through. This is what businesses call “organic social media”—instead of paying for ads, they sway potential customers by regularly sharing intriguing content. They’re building a connection without your classic, in-your-face commercials.
Saving Money While Winning Big
Here’s the kicker—about 70% of marketers believe that by utilizing free social media, companies can cut marketing costs in half. Imagine owning a sneaker design business; instead of pouring money into traditional ads, you invest in crafting engaging content, like videos or posts. This method makes the production of the content the star of the show rather than the ad cost.
Trying Out New Ideas
Jordan wonders aloud, “But what if nobody likes their posts?” Ah, but that’s the magic of social media. It’s a testing ground. Companies throw out different ideas like how-to videos or meme-worthy content and see what sticks. If something strikes a chord with the audience, it could surprisingly lead to new products or services. It’s a way to innovate without a hefty price tag.
Grow What Works
Success on social media can light the way for more extensive campaigns. If a post about your artsy sneaker designs goes viral, that golden idea can spread to other channels, amplifying its impact. However, not many marketers rely solely on social media success to plan their entire campaigns. It’s more about piloting ideas that can branch out successfully elsewhere.
Mia and Jordan’s chat highlights how businesses use social media without blowing their budget on ads. Jordan concludes, “If I ever start a business, I’m doing this—no expensive ads, just funny posts and memes.” And there it is: the realization that organic social media is a space for anyone with creativity to flourish, from aspiring business owners to thriving companies.
The Power of Organic Social Media
As Mia and Jordan wrap up their discussion, plotting their next viral hit, they recognize that the realm of organic social media doesn’t just belong to established brands. It’s an accessible domain for everyone, whether you’re aiming for a viral video or the next big marketing job. So, when considering how companies spend on organic social media, remember: it’s not just about saving money—it’s about unleashing creativity while connecting on a personal level.
